WooCommerce payment solutions are redefining e-business in the UK
WooCommerce is a household name in the
online retail fraternity—from a wide range of in-built features to a host of
integration facilities, it’s one of the most comprehensive eCommerce platforms.
In the ever-evolving eCommerce business, organisations are looking for flexible, scalable, and secure platforms that offer an array of services, which often go beyond mere payment processing.
The payment system of a WooCommerce store
plays a crucial role in ensuring a smooth, safe, and effective payment process,
which ultimately improves the customer experience and drives sales. This blog
delves into the various WooCommerce payment integration options, methods, and gateways that store owners can
utilise. Additionally, we will examine prominent players in the market, such as
Wonderful, a rising star in digital payment solutions in the UK.
WooCommerce payment options:
What’s so special about it?
Customised checkout experience
Cart abandonment is a serious concern for online retailers, with research suggesting that around 77% of orders through smartphones are not completed in the UK. A key factor behind this is complicated and unsafe checkout procedures.
You can change how people check out when you
use WooCommerce, which is one of its best features. WooCommerce can do it all:
facilitate one-click payment, set up recurring billing for subscription-based
goods, or allow buyers to pay in parts.
Third-party plugins
WooCommerce offers a diverse selection of
third-party extensions to further improve the payment capabilities of your
store. These plugins can come with robust features such as cryptocurrency
payments, installment plans, and multi-currency payments, thereby expanding
your reach to a wider customer segment.
Secure transactions
Security is of utmost importance in the field
of e-commerce. WooCommerce payment gateways deploy multi-layered advanced security measures to
safeguard your business and customers from fraud and data breaches.
What are WooCommerce payment
integrations?
Understanding the basics
Payment integration is a vital feature in
WooCommerce that allows businesses to connect their online stores with
third-party payment gateways. This enables them to process payments smoothly
through a secure platform. Businesses may encounter challenges concerning
consumer trust, payment security, and the overall user experience in the
absence of appropriate integration. Payment integrations are indispensable for
WooCommerce, as they ensure the efficient and dependable processing of each
transaction.
A step-by-step guide to
integrating with payment gateways
Even without extensive technical knowledge,
you can install, integrate, and operate WooCommerce. Let’s look at an easy
process to integrate with your store’s payment gateway:
●
Selecting a payment gateway: Begin by
selecting the payment gateway(s) that you wish to integrate. Transaction fees,
security features, and consumer preferences should be taken into account.
●
Install the plugin: WooCommerce maintains an
extensive collection of payment gateway plugins. Select the WooCommerce
extensions store, search for the gateway you desire (e.g., Wonderful, Stripe,
or PayPal), and select "Install Now."
●
Activate the plugin: After the plugin has been
installed, navigate to the 'Plugins' section of your WordPress dashboard and
activate it.
●
Configure the settings: Navigate to
WooCommerce > Settings > Payments after activation. A catalogue of
payment gateways that have been installed will be displayed. Select the item
that requires configuration. API keys, merchant IDs, and other specific
parameters provided by your payment gateway must be entered.
●
Test the integration: It is imperative to test
the payment gateway in a sandbox environment prior to going live to ensure that
all the required features are functioning properly. For this purpose, the
majority of gateways offer a demonstration mode.
●
Go live: After you are satisfied with the test
results, switch from test mode to live mode, and your payment gateway will be
fully operational.
WooCommerce payment methods:
there’s something for everyone
One of the USPs of WooCommerce is its
acceptance of various payment methods, which makes it a popular choice with
eCommerce businesses of all sizes. Here are some of the common payment methods
used by WooCommerce sites:
●
Credit/Debit cards: Credit and debit cards are
still the most common way to pay, and they're accepted all over the world, so
any WooCommerce store needs to have them.
●
Digital wallets: As mobile shopping has grown,
digital wallets like Apple Pay, Google Pay, and PayPal have become more common.
●
Bank transfers: WooCommerce offers safe bank
transfer choices for customers who would rather pay directly by bank transfer.
●
Instant payments: WooCommerce accepts open
banking-powered Instant Payments in
addition to traditional methods. This allows users to make real-time payments directly
from their bank account, providing a faster and safer payment method. Wonderful
is at the forefront of this technology, allowing businesses to quickly add
Instant Payment options into WooCommerce stores for swift and safe purchases.
Which are the top WooCommerce
payment gateways?
As the eCommerce industry expands, several
WooComerce payment gateways have entered the market to broaden its horizons. We
have handpicked a few established and new players based on ease of use,
flexibility, and security parameters.
Wonderful
An emerging payment processing company in the
UK, Wonderful offers simple, scalable, and secure WooCommerce payment plugin for WooCommerce merchants. Their packages, starting from
£19.99 for 2000 monthly transactions, cater to the needs of small to
large-scale organisations. Wonderful leverages the open banking system to offer
a wide array of payment methods, integrations, and strong security to
facilitate seamless online transactions.
PayPal
PayPal is one of the most popular WooCommerce
payment gateways for online shoppers due to its ease of use and customer
security. Its easy integration with WooCommerce lets businesses take global
payments in many currencies and ways.
Authorize.Net
Businesses wishing to improve security choose
Authorize.Net for its advanced fraud detection capabilities and reliability. It
has recurring billing, customer data management, and a WooCommerce-compatible
interface.
Square
Square's WooCommerce-integrated payment
technology is ideal for online and offline businesses. Square's integration
simplifies in-store and online inventory, sales, and customer data
administration.
Stripe
Stripe is known for its extensive API and acceptance
of credit cards, digital wallets, and local WooCommerce payment methods. It's
subscription billing and one-click payments make it adaptable for WooCommerce
stores.
Conclusion
While Shopify, Magneto, Wix Stores, etc. have
penetrated the highly competitive eCommerce market, WooCommerce still holds
firm with over 66% market share. With more than 6,165,000 active websites using
WooCommerce, it’s fair to conclude that WooCommerce continues to enjoy the
patronage of merchants and buyers across the globe.
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