Fitness trends for 2025 and beyond

 

The global fitness industry is set for remarkable expansion, with projections indicating revenues will surpass $105 billion by 2030. The growth is propelled by advancements in technology, shifting consumer preferences, and a heightened emphasis on comprehensive wellness. Post-pandemic, the sector has transformed into a dynamic space where hybrid fitness models, immersive technologies, and sustainable practices thrive. More than ten million people in the UK regularly use gyms, contributing to a fitness industry worth over two billion pounds.

 

The way fitness centres operate has also changed significantly, with modern online payment systems, subscription models, and other digital solutions playing a pivotal role in enhancing member experiences and streamlining business operations. This blog explores the latest trends influencing the future of fitness and provides insights on how gyms and wellness centres can maintain a competitive edge in the industry.

Top 15 trends that are reshaping the wellness sector

The adoption of digital technologies is transforming the fitness industry. Artificial Intelligence (AI) and machine learning are facilitating tailored workout plans, virtual coaching, and real-time feedback, thereby improving the overall fitness experience. Wearable devices, including fitness trackers and smartwatches, offer users comprehensive insights into their health metrics, facilitating informed decision-making.

As we look back at 2024 so far and beyond, numerous pivotal trends are moulding the future of fitness. Let’s take a closer look at some of them.

1. The rise of hybrid fitness models

Hybrid fitness models, which integrate both in-person and virtual routines, are gaining popularity. This method is adaptable, accommodating a wide range of lifestyles and preferences. The global fitness industry, which was valued at $104.05 billion in 2022, is expected to reach $202.78 billion by 2030, indicating a strong compound annual growth rate (CAGR) of 8.4%.

2. Sustainability is the new mantra

In the fitness sector, sustainability is quickly becoming a competitive differentiation. Using energy-efficient equipment and decreasing trash are two examples of the eco-friendly measures that fitness centres and gyms are using to attract customers who are concerned about the environment. Electronic receipts and quick response codes (QR codes) are two examples of digital payment systems that are helping to reduce paper consumption and support green efforts. Service providers like Wonderful, Stripe, and GoCardless are offering multiple ways to accept payments, including open banking-powered instant payments.

3. AI-driven hyper-personalisation

AI-powered platforms are changing fitness personalisation. These technologies analyse user data to deliver individualised training routines, track progress, and provide real-time feedback, thereby increasing member happiness and retention. AI integration in fitness enables hyper-personalised experiences tailored to individual fitness objectives and interests.

4. Mental wellness gains significance

Integrating mental wellbeing into fitness programs is growing. Yoga, meditation, and mindfulness sessions are being added to gyms to promote holistic health. Forest bathing and other biohacking methods are becoming widespread, enhancing mental health and fitness.

5. Building social connections through group classes

Group exercise sessions build camaraderie and accountability. Boot camps, Zumba, and spin sessions engage groups, increasing retention. Boutique fitness studios are becoming more popular as consumers seek a more personalised workout experience.

6. Anywhere, anytime fitness: upsurge in wearables

More people are using wearable fitness devices and mobile apps. These devices give consumers real-time data about their sleep, activities, and health. Global wearable gadget sales are expected to reach $572 billion by 2033 from $178.72 billion in 2024.

7. Customised programmes for senior citizens

Senior exercise programs are in demand as the global population ages. These programs meet older folks' needs with low-impact activities, balance training, and wellness. Specialised classes and services for healthy ageing are being offered by the fitness sector to this group.

8. Never-before experience with AR and VR

Virtual Reality (VR) and Augmented Reality (AR) are revolutionising the realm of fitness with their immersive experiences. Platforms such as FitXR provide immersive workout experiences, merging fitness with captivating entertainment to boost motivation and commitment. The convergence of virtual and augmented reality in fitness is captivating forward-thinking individuals in search of cutting-edge exercise experiences.

9. Subscription-based payments

The fitness industry is transitioning to subscription-based payment models, which provide members with the convenience and flexibility they desire. This method guarantees fitness centres consistent revenue while simultaneously accommodating a wide range of consumer preferences. Streamlining operations and improving member contentment are the benefits of implementing subscription billing.

11. Biohacking, the new reality

Biohacking, the practice of making your body or mind better through food, exercise, mindfulness practices, technology, or drugs, is becoming more popular. The market for biohacking is expected to reach almost $790 billion by 2030. This shows that people are becoming more interested in using science-based methods to improve performance.

12. Rejuvenating through wellness practices

There is a rising emphasis on recovery and wellness techniques in exercise regimes. Foam rolling, stretching, and mindfulness techniques are being used in fitness regimens to help with recuperation and injury prevention. The emphasis on recovery is on improving overall fitness results and promoting long-term health and wellness.

13. Growing demand for home gyms

The home fitness equipment market is witnessing remarkable expansion as consumers embrace advanced tools and immersive virtual classes to uphold their fitness regimens within the comfort of their own spaces. This trend is revolutionising the conventional gym paradigm, driving fitness centres to provide virtual memberships and online classes.

14. Functional fitness replaces HIIT

High-intensity interval training is showing a decline in the wake of the increasing adoption of functional training methods. Functional fitness training, emphasising exercises that replicate real-life movements, is experiencing a rise in popularity. This method enhances overall strength, balance, and flexibility, thereby improving daily performance and minimising the risk of injury. Functional fitness is increasingly integral to workout routines, attracting a diverse array of fitness enthusiasts.

15. Growing use of data analytics

Fitness centres use data analytics to customise programs, optimise scheduling, and retain members. Wearables and gym systems enable customised solutions and predictive analytics, giving a competitive edge. It streamlines operations, meets member requirements, and positions organisations for long-term success in a data-driven environment.

Conclusion

The latest fitness trends, from hybrid models to immersive technologies, seamlessly connect with modern payment systems that simplify operations and elevate member experiences. Innovative solutions such as Wonderful, Square, and ABC Fitness empower gyms with seamless subscription billing, QR code payments, and instant transactions, helping them thrive in a dynamic industry. Welcoming these advancements is essential for fostering growth and enhancing member satisfaction.